The Copy Accelerator Process
My 3-phase process is a crucial part every project and
establishes the foundation of all the copy I write for you.
The result: clear copy that makes your soon-to-be-customer say,
"It's like they're reading my mind!"
High-converting copy that produces measurable results.
My process hinges on data, research and discovery... not guesswork.
THIS IS MY PROCESS
STEP 1: RESEARCH AND DISCOVERY
Like the base of a pyramid, analytics and research creates the foundation for everything above it. Copy – instead of Egyptian tombs – in this case. (Although you never know what'll be unearthed in the process.)
Surveys, data, interviews and more enable me to grasp the voice of your ideal customer and discover what motivates them to take action.
This is the most time-intensive part of the process.
STEP 2: WRITING AND EDITING
Once I collect all the data and analytics, I use all of it to assemble and write the copy.
It's then wireframed (outlined plugged into a design-ready format so you can see how it'll look IRL) and readied for final review and approval.
STEP 3: TESTING AND VALIDATION
Once the final copy is approved and all feedback incorporated, the copy is tested and validated according to our specific agreement.
Optional: celebratory popping of champagne when you see the results.
Got questions? Email me at Linda@LindaMeloneWrites.com
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