Before I transitioned into conversion copywriting, I wrote a lot of content.  A LOT. ...

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Myths about email marketing run rampant.  From the “best” time of day to send ...

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Could your copy use a swift kick in the funny bone? Adding a bit ...

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Imagine tomorrow morning… you wake up… stumble into the kitchen. You barely slept. This ...

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Writing headlines is a lot like mint chocolate-chip ice cream.  Either you love it… ...

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Some things in life are irresistible: chocolate lava cake, popping bubble wrap, cuddling a ...

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Ever run into a brick wall? Hopefully not. Neither have I. But one of the ...

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How many times a day do you see websites with headlines such as: Create ...

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Imagine meeting someone for the first time (post COVID). In the course of conversation ...

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If you’re like most people, you don’t read everything on a website page. You ...

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