Marketing, Writing

Back in the day, subliminal messaging was all the rage.  The (scary) idea was how commercials used “secret messages” that wouldn’t register to the naked ear but would somehow hack into your brain and make you buy things you wouldn’t normally buy or do things you wouldn’t normally do. Not

Continue Reading

Marketing, Writing

Persuasion techniques and tips to persuade readers are often viewed in a negative way. Together with “selling,” both words conjure up unsavory tactics used to manipulate people into buying things they don’t want or need. But the irony is we persuade and sell all day long and never think about

Continue Reading

Marketing, Writing

Building a list when you have zero subscribers feels like staring up at the peak of Mt. Everest from sea level. You know it’s been done before. You also know not everyone makes it all the way. Some get caught in a snowstorm and are forced back down to basecamp.

Continue Reading

Marketing, Writing

"The corpse swung lazily from the rope around its neck."  This opening line to a legal thriller by my favorite author Victor Methos in his book, “Arsonist,” is pretty hard to ignore. The story grabs you from the get-go. That first line opens up a boatload of questions and curiosity.

Continue Reading

Marketing, Writing

After writing hundreds of blogs over the years, two of my posts got more attention than any others. One, for a fitness site, was about my struggle with anorexia nervosa in my teens (before it was even a ‘thing’). And the second was about my lifelong battle with a panic

Continue Reading

Marketing, Writing

“I’ve crafted the perfect email,” you think to yourself as you sit back, admiring the words on the screen.  After spending the entire morning slaving over your Mac, downing three cups of coffee and two chocolate chip muffins, you know in your heart of hearts this email is a slam

Continue Reading