Writing

If you’re a fan of makeovers, you’ll love today’s website review and makeover post. It’s even better than ones you see on talk shows, where they pull people off the streets, slap on some spiffy new clothes and have some famous makeup artist redo their hair and face so they

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Marketing, Writing

Some things in life are irresistible: chocolate lava cake, popping bubble wrap, cuddling a puppy, and… clicking a button. Whether it’s in a header, an ad, or included in an email offer, a button practically begs to be punched in its virtual face.  They’re tempting because it’s something to do

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Marketing, Writing

Ever run into a brick wall? Hopefully not. Neither have I. But one of the email copy mistakes I’m about to discuss is almost as painful.  Let’s jump in… Email mistakes.  Some email mistakes can make people hit the unsubscribe button so fast the delete key pops off and lands in

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Marketing, Writing

How many times a day do you see websites with headlines such as: Create the life of your dreams! It’s time to break free of the hustle! I’ll teach you how to live an extraordinary life! Discover your greatness! Chances are you hear them so much you tune them out.

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Marketing, Writing

Imagine meeting someone for the first time (post COVID). In the course of conversation they say, “I bring my pet tarantula with me to every business meeting or I have anxiety attacks.” It’s easy to see how a single sentence makes you realize you don’t want to take that relationship

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Marketing, Writing

If you’re like most people, you don’t read everything on a website page. You skim. In fact according to a 2008 study, most visitors read only about 20% of text on a page.  Because readers skim to get to The Point, all the while asking themselves: Is this going to

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