Marketing, Writing

Before I transitioned into conversion copywriting, I wrote a lot of content.  A LOT. For nearly 20 years. Mostly feature articles, columns, blogs and cover stories for health and fitness magazines like Health, Self, Shape, Family Circle, AARP, and Men’s Fitness, and many more.  Along the way, I learned a

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Mindset, Writing

There’s a lot of drama surrounding writer’s block.  Like all the variations on this theme: “Writing is easy, just open up a vein and bleed on the paper…” First of all: YUCK! Who’s mopping up that crime scene? And it’s unnecessarily theatrical.  Seriously, if your chosen career path involves self-mutilation,

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Marketing, Writing

Myths about email marketing run rampant.  From the “best” time of day to send them, to the words to use to avoid ending up in the recipient’s junk folder, to how often you can email before people send you nasty, expletive-laced responses. Problem is, marketing isn’t an exact science.  The

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Marketing, Writing

Could your copy use a swift kick in the funny bone? Adding a bit of humor may be just what your emails or website needs to grab attention and increase conversions. Humor is a funny thing. Who doesn’t like to laugh, right? It’s why we love blooper reels, Dave Barry

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Marketing, Writing

Imagine tomorrow morning… you wake up… stumble into the kitchen. You barely slept. This launch has been keeping you up at night. You pour yourself a cup of coffee. You’re still half awake when you open your laptop.  But then you check your email. Wait, what?? Subject line after subject

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Marketing, Writing

Writing headlines is a lot like mint chocolate-chip ice cream.  Either you love it… or you think it’s the worst thing ever. (“Yes, I’ll have toothpaste with my ice cream…”) If you’re in the latter group, I’ll show you how to make the process easy – and yes – maybe

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